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Writing for Publicity: Four Foundations for Profitable Promotion

Writing for publicity is a hybrid of marketing and writing. Its purpose is to put your marketing message into words that make your audience want what you sell. This means that you need to know what...

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The Business Side of Writing: Practical Tips for Creative Writers

Most writers get into the profession because they enjoy reading fiction and writing creatively, but picking up the additional business skill set needed to write for a living can be challenging. Here...

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Finding Your Book’s Audience: How to Find the Right Market

When you write a letter or email to somebody, you always know who you’re writing to and why. But you’d be surprised how many people write a book without considering these questions. It’s a big reason...

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